Opinion: Women investors and Wealth Management Firms

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Mungang Cynthia Nnam
Mungang Cynthia is a Geology teacher who finds writing about recent events around the world a bit more exciting than teaching. At female investor magazine, she writes news articles about recent related events around the world.

The dynamic view of the finance management sector has pushed industry stakeholders to redirect business tactics. Concurrently, women have surfaced as responsive, dedicated and competent investors. 

The amount of wealth that women manage has risen significantly. In today’s society, women make up a significant investor sector and apprehending this sector is a huge opportunity for wealth management firms.

Notwithstanding, to apprehend this section, firms not only need to acquire particular capacities but also needs to focus on meeting the needs of the women investors. 

What women Investors want

To successfully apprehend this market section, wealth management firms must endeavor to subserve the peculiar needs of the female investor. Even though marketing campaigns directed towards women are important, firms must actualize more inclusive services for women. 

To begin with, women are particularly engrossed in understanding investments, they desire to learn from advisors thus educating them is a crucial service offering that firms must recognize and work towards providing such a service. 

Also, firms should aim at providing the aspired investor experience as women crave to feel esteemed by wealth management firms.  

Besides, spending time to develop relationships with female investors can help wealth management firms demonstrate the value they attribute to this market section while increasing revenues in the process. 

Again, firms should attend to the investment preferences of female investors. Studies have shown that women, unlike men, prefer to invest in industries to which meaning and purpose is assigned to. Women generally see investments more subjectively and have a larger attachment to where they select to direct their money. Women are more likely to invest in corporations with heterogeneity in leadership.  They may approach and prioritize, to a higher degree than men, to use their investment(s) opportunities to positively impact society. As a result, financial advisors should acknowledge and uphold these preferences as they strive to serve women investors. 

​If wealth management enterprises understand the influence of women investors, particularly, their potentials in effecting an accumulating wealth, they may significantly boost their profit.

Women Investors; a potential market sector.

By affording a customer experience, displaying a comprehensive culture, and offering advisors who can manage the needs of female investors, wealth management firms could apprehend this market section. Confronting diminishing profits, expanding into this market is all the more crucial. Even though drawing from the sector of female investors may need technical changes, wealth management firms should acknowledge women as a prominent force in wealth management who are here to stay. 

Connect with over 100 women investors and female founders at the upcoming May 2021 San Diego Female Founder Pitch Summit. Register at https://femalefounderspitchsummit.com/



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