Lola partners with Walmart to bring its female reproductive care products to Walmart stores in the US

Must Read

Top Principles of Successful Female Investors

The portfolios of female investors typically stay better than those of their male equals during a slump. Initially, women...

What Female Investors Look For When They Invest

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

What is a Female Investment Fund?

Every year, I meet thousands of women who want to become investors, but they don’t know where or how...
Rebecca Stonehttps://femaleinvestormagazine.com
Editor in Chief of Female Investor Magazine Female Investor Magazine is dedicated to female investors success | #1 Source For Female Investors

Lola co-founders Alexandra Friedman and Jordana Kier have been talking to Walmart over a potential retail partnership for over a year now. The company, Thich focuses on female reproductive care products have struck a deal with Walmart that will allow them to put their products on Walmart shelves.

This partnership changes Lola from a direct-to-consumer brand to an omnichannel one. This will also put their products on the shelves of over 4600 Walmart stores, as well as on walmart.com.

Walmart is the biggest US retailer and a majority of women shop at Walmart every according to Friedman and Kier. So this deal is a valuable expansion for the five-year-old feminine care startup.

In an exclusive Forbes interview, Friedman said “It’s more important than ever to get these essential products to women, and make sure they can easily and safely purchase these products,”

The first Lola products started appearing on walmart.com at the end of March, and on shelves in the first weekend of April.

“The existing need for period products has been compounded during this crisis,” Friedman said. “We want them on shelves, on Walmart.com. We want to get as many as we possibly can to women in need.”

For the last four years, Lola has had a give-back program with I Support the Girls, a nonprofit that donates feminine care products to shelters and prisons, and they recently reached a 5 million donated products mark, With march being among the busiest months with the non-profit fulfilling more request than any other time they have been working to whether, says Kier. “We’ve committed to donating a million products this month,” she said.

Since its launch in 2015, they have learned that 72% of women like to customize their assortment of period products. Their customers have been mixing and matching their products of different sizes according to their needs. So it was important to them to extend that ability to the Walmart partnership too.

SourceForbes
- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest News

Latina President, Co-Founder Defeats Sexism, Achieves $1B Valuation Amid Remote-Work Surge

Sept. 30 -- Silvina Moschini, president and co-founder of TransparentBusiness, announced the remote-work platform will reach a $1 billion...

Ten Female founded Companies you should know about.

  We all acknowledge that women are significantly underrepresented in leadership posts, tech enterprises, as well as when it comes to gaining funding. Despite the...

Unique Events for Female Founders in 2020

  Are you a female founder who is looking for a platform to celebrate your business accomplishments as well as connect with other ambitious female...

Opinion: Women investors and Wealth Management Firms

The dynamic view of the finance management sector has pushed industry stakeholders to redirect business tactics. Concurrently, women have surfaced as responsive, dedicated, and...

Women in Investing; An Opportunity for Advisers

Female wealth is rising even though very few women invest in shares and funds as many prefer the safe haven for their cash. This...
- Advertisement -

More Articles Like This

- Advertisement -